THE PROBLEM STATEMENT
The client for this website was the Founder of taxi services called Taxi Transportation services. The goal was to increase conversion ( Taxi bookings ) and make information easily available on for the users
The goal was broken into three fundamental statements
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1. Increase conversion for visitors
2. Easy availability of information regarding taxi booking, refunds and availability.
3. Minimal yet welcoming aesthetics
MY ROLE
As a User Experience Designer, I had to come up with a design that solves all the above-mentioned problems and eventually develop the website using Elelementor
After making the first draft and getting feedback on the design, we made a final design that fulfilled all the needs of the client
THE FINAL DESIGN
After a round of feedback and I finalised the design and built the website using Elementor
The Landing Section
This section is the most critical part of the website and is responsible for maximum conversion. As a result, I decided to keep this section minimal and drive users attention to the the booking "iFrame" still keeping the brand in mind.
The About and Services Section
A brief description of the services to enhance customer trust.
The information Section
The number of enquiries the client was getting before the websites was overwhelming and as result, there was a requirement to have certain specific and repeated information on the website so that the client could spend more time on the business than support. Client along with copy writer came up with list of FAQs that are relevant and informational in the context.
